El estudio de Top of Mind de IMOP Insights es el estudio de referencia sobre la notoriedad de la comunicación de las marcas basado en el recuerdo espontáneo. Se realizan 36.400 encuestas anuales para conocer el recuerdo de la publicidad en los medios convencionales e Internet así como el recuerdo del patrocinio (deportivo, musical, obra social, […]
El patrocinio crea marca – Comics de Investigación Leer más »
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