IMOP Insights is dedicated to social and market research, covering different methodologies and analysis techniques. Our Quality Policy is based on the following work philosophy:
- Comprehensive service : coverage of the processes and allocation of the necessary resources in each case.
- Personalised service : adaptation to the specific needs of each client.
- Transparency : the client has online access in real time to the information collection and processing processes.
For each annex, a descriptive text of the services provided, including any relevant technical specifications, is incorporated :
|Annex to UNE-ISO 20252
|Annex A – Sampling including access panels
|Both probability and quota sampling for CAPI, CATI and CAWI. IMOP Insights has its own access panel.
|Annx B – Fieldwork
|Telephone, online and face-to-face surveys; focus groups, face-to-face and online; in-depth interviews, face-to-face, telephone and online.
|Annex C – Physical observation
|Annex D – Digital observation
|Annex E – Self-administered
|Annex F – Data management and processing
|Coding, data editing, statistical exploitation, weightings and analysis.