Etnographic home and safaris
In recent years, the market has regained a special interest in collecting direct information on consumer practices in actual contexts of use
What do we do?
- Consumer monitoring (Shadows).
- Participant and non-participant observations.
- Audiovisual research.
- Reflective interviews.
- Collection of images and documents generated by the consumer in contex.
At IMOP insights we develop two research tracks depending on whether the contexts are public or intimate:
Ethnographic home is the proposal that enters the consumers’ home to access their intimate, domestic and emotional world. Studies on the organisation of the home, housing, food, clothing, etc.
Safaris are journeys in which we accompany consumers on their consumer experience in commercial or public contexts. Studies on point-of-sale behaviour, outdoor advertising, urban phenomena, leisure, etc.