What is it?
Behavioural economics is a discipline that studies the irrational aspects of individual decision-making, identifying biases in the way we analyse and decide about our behaviour.
![Análisis de la economía del comportamiento](https://www.imop.es/wp-content/uploads/2022/05/bruce-mars-xj8qrWvuOEs-unsplash-scaled.jpg)
![](https://www.imop.es/wp-content/uploads/2022/05/light-bulb-made-from-yellow-paper-ball-1-scaled.jpg)
We conduct experiments to identify opportunities in the way you present your offers to your customers.
Here you can find out more about how we develop this discipline: